Z1 television is a local commercial television station from Zagreb. The project includes the development of the visual identity of Z1 television presented by the “Skockali smo se” campaign in Croatian meaning to clean up nicely with the gameplay of the word cube reflected in the form of the logo. It includes the design of all corporate materials for internal and external communication, and application to the website. Even the microphones got a blue cube makeover. After that, the engagement expanded to the branding of several shows of the television station – “Zagrebe, Dobro jutro”, “Zoom Zagreb” and “ZIP – Zagreb news program”.