The visual identity of the campaign is built around the powerful message “Time to Wake Up”, signaling a new beginning and renewed energy for the city of Požega. The alarm clock serves as the campaign’s key visual symbol — prominently featured in the candidate’s hand and across campaign materials — representing urgency, awareness, and the need for timely change. The logo and graphic elements incorporate clock imagery in a modern, cohesive style, reinforcing the central theme. The use of the Social Democratic Party’s red and white color palette underlines values of equality, accountability, and progressive leadership. The overall design is bold, clear, and engaging — inviting citizens to take part in waking Požega up and moving it forward.