event branding
event branding

Client: Ministry of Economy and Sustainable Development, Croatia

Industry: Economy

Solution

The visual identity of the conference “Leveraging International Investment and Responsible Business Conduct for Croatia’s Sustainable Development” is built around the idea of convergence, stability, and forward-looking cooperation. Cylindrical elements coming together into a square symbolize balance and national identity, while circular forms evoke openness and continuity. The main graphic element uses a gradient to emphasize depth and motion, reflecting its animated use in the presentation. The design brings together two key themes — the EU-funded reform under the National Recovery and Resilience Plan (NPOO) and the National Contact Point for Responsible Business Conduct (NKT), visually aligned with OECD standards. Applied consistently across all materials, the identity offers a modern and unified visual language that seamlessly integrates both pillars, while conveying professionalism, credibility, and a shared commitment to sustainable development.