campaign design
campaign design

Client: Anton Kliman, Croatia

Industry: Politics

Solution

The slogan combines heart (“srcem”) and head (“glava”), with heart for a Region and with head for the whole Country, means leading with both passion and rationality.  “Srcem” is depicted with a relaxed, playful font whilst “Glavom” uses a clean, crisp font to emphasize the contrast. The design reflects a balanced approach, emphasizing both warmth and professionalism in leadership. The color palette is derived from the sky, sea, and fertile land of the Istrian Region.