Branding and packaging design of construction material of the brand Samopev. The first packaging series is designed for dry construction materials. The idea behind the design is color-coding of the packaging for better recognition, thus to the unique display and stacking of the products. Colors define different construction materials better and give a twist on stiff packaging design of building material. On the front there are pictures of each product in use and the pictures are placed over the front side, going over to the sides of the packaging, making the product look bigger. After the sucess of the first of the packaging series the visual identity of the brand is expanded to wall paint, oils, wall putty, thinners etc.