The branding aimed to streamline a contemporary identity for the consulting company with a strong focus on project management and infrastructure projects. Central to this branding is a dynamic identity, featuring a caliper symbol that signifies precision and accuracy in project execution — a perfect representation of their project management expertise. The identity clearly conveys the essence of their profession while exuding refinement and modernity. The incorporation of the caliper symbol showcases precision, aligning perfectly with their commitment to excellence in consulting across diverse sectors and markets.