First digital interactive park in the region opened its doors in 2022. It offers an interactive space for a range of venues from kids’ birthday parties to business conferences and exhibitions. The branding follows the concept of interchangeable space where a wide spectrum of visuals, moods, conversations and experiences can be exchanged. The countless letter “P” provides a window into those various experiences. Whether for kids or adults, the rules are the same, life must be lived as play.