The conference “Plan za Jadran” / “Plan for the Adriatic: The Future of Fisheries in Croatia and the EU” was held in Zadar and organised by Ladislav Ilčić, Croatian representative in the European Parliament and groups of European conservatives and reformists. Addressed were EU’s plans for the Adriatic with respect to fishermen, scientists and experts. Our branding solution for the event was built around the letter “J” for Jadran (eng. Adriatic) designed symbolic as a fishing hook. The overall visual impression emphasises the fishing and sea themed conference.