Industry: Government
Direct mail campaign design for the Mayor’s Office, created as an informative printed package delivered directly to citizens’ home addresses. The project featured a cover concept inspired by real postal packaging — with the city logo designed as a postage stamp and contact details presented as an address label sticker — creating the feeling of an authentic mailed parcel. The clean and structured visual approach combined civic communication with an approachable and engaging design language, strengthening the connection between the city administration and its residents.