The visual identity of the campaign reflects the essence of Osijek-Baranja County — a region of fertile land, open skies, and strong community ties. The dominant golden color symbolizes the richness of the plains, tradition, and the strength of the people. The blue-green hue represents the harmony between the sky and the green fields, evoking the natural beauty of the region. At the heart of the design is the word “naša” (“ours”), conveying a message of unity, belonging, and dedicated leadership. The overall aesthetic is warm, authentic, and forward-looking — just like the newly elected prefect herself.