Lovefest is a project and creative service focused on event design, styling, and a curated shop offering specialized products. I developed the brand from the ground up — creating the name, visual identity, and full branding system inspired by playful minimalism and contrasts that evoke emotion and modern romance. Creative direction and bespoke decor design lie at the heart of Lovefest, resulting in visually cohesive and emotionally resonant event experiences. From intimate weddings to bold birthday celebrations, the brand blends design, style, and storytelling to transform meaningful moments into thoughtfully curated, unforgettable occasions.