Client: School of Medicine & Academy of Arts, Osijek, Croatia
Industry: Education
Solution
A newly established postgraduate program in the field of Creative Therapy required a visual identity that reflects both the creative and therapeutic aspects of its two founding institutions: the Academy of Arts and the School of Medicine at the University of Osijek, Croatia.
The program offers four distinct modules that needed to function together as a unified trademark. Minimal, geometric elements symbolically represent each: Art Therapy as a painterly stroke, Music Therapy as piano keys, Dance and Movement Therapy as a flowing, dynamic line, and Drama Therapy as the classic comedy/tragedy mask.
These four elements break out of the frame, highlighting the program’s focus on creative expression beyond conventional boundaries. Their composition within the frame subtly resembles a human face, further emphasizing the therapeutic and human-centered nature of the study.