Electric is a shop and service destination for household appliances in Ljubljana, Slovenia. Expanding the business to an online store, the old Branding was outdated. The objective of the project was to redesign and standardise the visual communication language as a contemporary answer to the old identity. The logo represents the electric appliances in the play with the “plugged in” letter E. The new branding helps blend the online and offline business identity with a strong and dynamic visual communication.