Experience & education
I’m a designer with a background in both industrial and graphic design, driven by a curiosity for systems, stories, and the visual language that connects them. Over the years, I’ve worked across industries and scales—from creating packaging for global brands to shaping identities for local businesses, designing fashion lines, and developing major political campaigns. Today, I channel that experience as Chief Creative Officer and founder of Amblem, a creative agency focused on branding and design-led product and service development. Previously, I held senior in-house roles at Croatia’s leading home improvement retail chain, first as Head of Corporate Identity—developing brand standards and overseeing the design department—and later as Head of Private Label Design. Alongside my design practice, I hold a Doctor of Science in Graphic Technology and Design and an MA in Design. I’ve also taught at several universities, mostly in the fields of visual communications and design in market communications. Being invited to serve as a professional juror at some of the world’s most renowned festivals—including the Clio Awards—has been one of the highest honors of my career, and a meaningful recognition of my expertise and contribution to the field of design.
Jury
2023 – 2024 Jury member of Mad Stars, Busan, South Korea
2022 Jury member of Clio Awards, Design craft category, New York, USA
2017 – 2019 Jury member of Big Idea – the Communication Umbrella Concept of Istrian tourism, Region of Istria, Croatia
2016 – 2019 Jury member of A’Design Awards design competition, Como, Italy
2016 Jury member of Ad Venture Competition, European Institute of commercial communications education / European Association of Communications Agencies, International
2016 Mentor at the International Marketing Week, “Packaging Design and Sustainable Development”, Ephec and Colruyt Group, Louvain La Neuve, Belgium
Awards
2023 Platinum medal, for excellency in innovation, Bucharest, Romania
2023 Gold, IR design, Inova, Zagreb, Croatia
2023 Gold medal, IR design, Innovation and Creative education Fair for Youth ICE-USV, Suecava, Romania
2023 Gold medal for Innovation, Euroinvent, Iasi, Romania
2020 Silver, Jewlery design, International design awards, Los Angeles, USA
2019 Finalist, Hidden future – tangible + digital, Zagreb Design Week, Zagreb, Croatia
2017 Winner, Bronze A’design award, A’design award & Competition, category Packaging design, Villa Olmo, Como, Italy
2017 Nominee, Prime “Designer of the Year” nomination by IAD members (International Association of Designers), International
2017 Runner-Up, A’design award & Competition, category Furniture, Decorative Items and Homeware Design, Villa Olmo, Como, Italy
2016 Finalist, “New memories” redesign challenge, Mixer House, Belgrade, Serbia 2012 Finalist, category Packaging design, Magdalena International Festival of Creative
Communication, Maribor, Slovenia
2011 Winner, Core77 Design Awards Notable Professional award for Tea Packaging design in the category “Never saw the light of day”, New York, USA
2011 Winner, logo design competition for the Ministry of Justice Republic of Croatia, Zagreb, Croatia
2010 Winner of the award “100 most promising young designers under 30 years from South Eastern Europe”, Zagreb, Croatia
2010 Bronze, audience award winner and only single exhibitor awarded at the event D-Day, Zagreb, Croatia
2010 Finalist, Christmas tree super store, Croatian Design Society, Zagreb, Croatia
2008 Winner, Home appliance design awarded by the Croatian design society to be among the best industrial design productions in Croatia in the years 2007 / 2008, Zagreb, Croatia
2006 Finalist, “Dress a chair” competition as a part of the event “Fashion Closet” of the Faculty of Textile Technology in Zagreb, Croatia
