retail rebranding
retail rebranding

Client: Pevex d.d. (ex Pevec), Croatia

Industry: Retail


Full retail branding including Corporate communication standards, Art direction and design of all offline and online advertising including OOH, instore branding direction and Social Media for the first Croatian Home Improvement retailer. The rebranding embraces the allure of the green color, embodying balance, growth, and vitality to promote relaxation and sustainability. Rooted in Croatian values, the identity reflects the core idea behind Pevec – affordable, family-oriented, accessible and motivating. The extensive project was done within the in house role of Head of Corporate Identity.  

Pevec’s transformation into Pevex has brought a wave of change, and to celebrate this fresh beginning, i’ve designed a range of fun merchandise that mirrors the diversity of products they now offer. From playful apparel to useful items, the merch collection embodies the spirit of Pevex.