Full retail rebranding for Croatia’s first home improvement retailer, including corporate communication standards, art direction, and the design of all offline and online advertising materials — from OOH campaigns and in-store branding to social media communication.

The rebrand embraces the power of green, symbolizing balance, growth, vitality, and sustainability. Deeply rooted in Croatian values, the new identity reflects the essence of Pevec: affordable, family-oriented, accessible, and motivating. This extensive transformation was developed during my role as Head of Corporate Identity, leading the brand’s evolution across all touchpoints.

As part of the company’s transformation from Pevec to Pevex, I also created a playful and versatile merchandise collection to celebrate the brand’s new chapter. Inspired by the wide variety of products Pevex offers, the collection ranges from apparel to practical everyday items, capturing the energetic and approachable spirit of the brand.