Client: Božo Petrov, Croatia
Croatian politician Božo Petrov was a candidate at the local elections 2021. The objective was to design a campaign on an incentive note – with the slogan “more successful”. The visual code is uplifting and straightforward. Combining landscape photography of the beautiful Croatian region around Dubrovnik with graphics and type in two colors – blue and orange, to symbolise loyalty, confidence, stability, but also enthusiasm.